![]() ![]() You can enjoy many different games and activities in Pet Society, playing ball, jumping with your skipping rope or going on treasure hunts for coins in the city. Play, create and share! In the world of Pet Society you and your pet can have a great time! You can play games, decorate your house and even bring gifts for your friends when you visit them. White Pearl Pet Collar Necklace Pearl Pet Jewelry Elegant Beaded Pet Collar Dog Collar Cat Collar Pet. In any case, it's nice that we don't really have to endure any more Chicken Little, the-sky-is-falling predictions about how social gaming is going to overwhelm and replace the kind of traditional games that have proved their enduring popularity since the '70s.Pet Society is a virtual world for pets, you can play for free in several platforms, Facebook, Myspace, Mebo or Cyworld or even get the iPhone / iPad version, Pet Society Vacation, on the apple store. 11 Great Puppy Games To Play With Your New Puppy. Some significant market will likely always exist for the latest social clickfest, even if the numbers may never again match those of a few years ago. Elsewhere on Facebook, match-three puzzler Candy Crush Saga has come from nowhere to amass over 45 million players, and Zynga's FarmVille 2 is holding on to over 40 million players months after its launch last September. At EA, games like Bejeweled Blitz, Solitaire Blitz, and Zuma Blitz have been showing relatively stable, committed player bases that seem to have justified EA's acquisition of Popcap. Is the social gaming fad finally and truly dead? Maybe not. It's these kinds of diminishing returns that help explain why investment in social games fell 94 percent in 2012 and why Zynga is looking to real-money gambling to boost its cratering stock price. When 97 percent (or more) of your players are free-to-play moochers, you need an extremely large player base (along with a few "whales") to keep the revenue machine rolling, which explains why social games are so eager for you to spam your friends.Įven if a game can ramp up those big player numbers initially, it's hard to keep them up when 85 percent of players don't revisit most social games after the first day. ![]() ![]() The decision is easier to understand, though, when you consider that only one to three percent of social game players actually spend any money on those titles. Advertisementĭespite these declines, it's a bit surprising to learn that EA doesn't consider it worthwhile to continue operating servers for games that still have millions of players. SimCity Social seems to have peaked at 10 million monthly players and has managed to hold on to just over one million of them less than a year after its launch. Similarly, The Sims Social rocketed to over 65 million monthly players just after its launch in 2011, only to drop to just over five million monthly players today, according to AppData. Still, that's a big drop-off for a game that was once selling 90 million virtual goods every day. Pet Society has been running since August 2008, which is practically geological time in the short history of social games, and it still manages to attract a million monthly players to this day. But some of the games EA is shutting down have had a pretty good run. Indeed, the collapse of the social game market from its dizzying heights hasn't been surprising to anyone who's been paying attention. "For people who have seen other recent shutdowns of social games, perhaps this is not surprising." "After millions of people initially logged in to play these games, the number of players and amount of activity has fallen off," EA wrote in a blog post today. By this summer, there won't be a single active Playfish game available on Facebook. In addition, EA will also shutter the social extensions of its popular sports game brands Madden NFL SuperStars and NHL Superstars on May 14. EA has announced it will be shutting down three of its once-popular social games- SimCity Social, The Sims Social, and Pet Society-on June 14. Just over three years later, the investment looks a lot less prescient. ![]() After all, games like FarmVille were attracting tens of millions of players daily and seemed poised to upend the market for traditional pay-to-play gaming that had endured for decades. When EA paid over $300 million for social gaming powerhouse Playfish in late 2009, it probably seemed like a good investment in the future of gaming. ![]()
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